MODERN DAY MOTO RENAISSANCE...
Today, Italy boasts the world's fifth largest economy and is the second largest producer of motorcycles, just behind Japan. After emerging beaten and battered, both financially and physically, following WWII, Italy has rebounded and rebuilt itself into one of the world's most prominent countries.

The Italian motorcycle industry, aside from a hiccup or two here and there, has followed suit. Piaggio is now the third largest motorcycle company in the world and there isn't a road racer alive who is more popular than Italy's Valentino Rossi.



Even some of the names that looked to be all but gone are experiencing a rebirth of sorts, as companies like Benelli, Mondial and MV Agusta strive to once again break into the market by offering up models that exemplify the country's reputation for cutting-edge, crowd-pleasing machines.
The state of the motorcycle after market is of particular interest to Italy considering it is the leading manufacturer of motorcycle parts, accessories and apparel in the world.

The same innovation and technology that goes into the motorcycles is used to outfit both bike and rider. Millions of enthusiasts all over the world count on the country's goods for a safe, and stylish, journey, some of them without even knowing it.



Even much of the low-end merchandise made in other parts of the world gets its inspiration from Italian-made goods. The country is truly a leader in the sport.



As such, all eyes look to Italy each and every year for the latest trends in the motorcycle market. The country that has grown accustomed to setting them is not about to stop now or anytime soon. There is still motorcycling history to be made, and Italy figures to be a major player when it comes to making it now and in the future.
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